The email marketing basic course is for beginners, people who have not yet mastered email marketing but have a basic interest.
Basic knowledge of Google Analytics, knowledge of terms such as Conversion, conversion rate, UTM tracking etc are appropriate but not a must.
This training is given by Kjell
In this basic training we are going to introduce people to the world of Email Marketing. We communicate the importance of email marketing, why and for whom this channel is of interest. We look at the most popular platforms and go through the various features of such platforms together. We look at how to correctly build a database, categorize it, and most importantly, keep it as qualitative as possible.
After completing this training, the goal is to have a clear understanding of how to get started with Email Marketing and get started in concrete terms.
That way, you’ll always stay on top of the latest digital trends and developments, and then be able to use them yourself!
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