Data & Dashboarding

ROI or Return-On-Investment, conversions, reach and number of clicks, turnover of campaign budgets, … All part of your online marketing reporting, with more and more data that you can work with coming your way. How do you deal with that in the right way? Many can no longer see the forest for the trees and therefore miss important insights that hinder the growth of their organization. With the right guidance, dashboards and plan of action, this is a thing of the past. Discover the kind of reporting that works for your organization and make real strides forward.

Data Collection

Google Analytics 4 (GA4) is the latest version of Google Analytics. It offers an integrated system that aggregates all data, providing an easy way to gain insight into a website’s performance and user behavior. One improvement in GA4 is the use of dashboards. Dashboards are interactive visualizations of the data collected and help to quickly identify key information.

The GA4 data is used to create dashboards. By integrating and structuring the data in GA4, you can easily create dashboards needed to analyze a Web site and figure out user behavior. GA4 is thus the ideal tool for collecting and reporting on your website’s data.

Data Warehousing

A data warehouse is a type of data management system designed to enable and support business intelligence activities primarily analysis. Data warehouses are designed solely to perform queries and analysis and often contain large amounts of historical data.

BigQuery is a very popular data warehouse from Google. It has immense functionality and is easily linked to other Google products.

Marketing Dashboards

A marketing dashboard is a visual representation of the most relevant information needed to track key marketing data and achieve one or more marketing goals. Marketing reports at the highest level are consolidated and arranged on one page so that information can be reviewed at a glance. In addition, additional pages are created with very detailed learnings for each domain. At Lead On, we work primarily with Looker Studio

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The benefits of digital marketing dashboards

For your campaigns

  • You choose which data you think is important to display
  • You have a clear, detailed picture of what your online marketing campaigns have yielded
  • You learn from the results of previous campaigns and are able to improve future campaigns
  • You can monitor the progress of campaigns allowing you to intervene quickly if needed

For your team

  • Everyone on your team has access to the dashboards and can access them independently, eliminating additional communication and work on your end
  • You make decisions based on objective data, which prevents unnecessary discussions
  • Goals are clearly displayed for everyone, increasing your team’s engagement


A Customer Data Platform (CDP) is a software that creates a comprehensive customer database that can be accessed by other systems for analyzing, tracking and managing customer interactions.

The best alternative is Piwik Pro.

Google Tag Manager (GTM) is a tag management system that allows users to easily add and edit pieces of custom or customized code, called tags, to a Web site. Tags can add analytics tracking, manage ad pixels or create additional site functionality.

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