A marketing strategy encompasses everything about marketing, hence the great importance of a good strategy. It covers everything from A to Z, from branding and design to reporting and quality lead generation. To make sure your company’s strategy is booming right away, we approach it as follows.

Our approach always starts with an exploratory introductory meeting, during which we go over with you what is currently going on and what you think of the results it delivers. We listen to your needs and strategic goals to make your brand story an even greater success.

After the introductory meeting and thorough analysis of what is currently working for your organization, you can expect a customized audit and digital marketing plan from us. How do your goals become reality? That and much more is revealed through our marketing strategy.

We start by identifying and defining the brand identity. The goal is to create a brand identity so that people can recognize themselves in your brand. It tells the story of why you do what you do in a short and concise way. It should also be something that you and your colleagues radiate to the outside world since you represent the company. To define this clearly, we look for answers to the following questions: “what is the brand dream?”, “what is the brand promise?” and “what are the core values?

Next, we are going to define your target audience; after all, you want to reach the right people with your brand. Through buyer personas and profiling, we can then also perfectly assess which channel we should use to reach these people.

Now that we know what the ideal customers look like for your business we are going to map out their Customer Journey. This is the path the person takes from initial interest/contact to becoming a loyal customer. Throughout this journey, the way you address them will begin to change. Hence the importance of developing a well-constructed and well-founded customer journey.

Based on the preceding steps, we will determine what content is needed to start reaching whom, on what channel and at what stage. So it is crucial here that everything from the marketing mix is aligned so that every person belonging to the target audience is definitely reached.

Finally, you are presented with the annual plan, these are all the previous points summarized into a plan that will be in effect for the coming year. This is completely customized to your size and depends on your budget, availability and events.