TikTok is a social media platform for creating, sharing and discovering short videos. Tiktok videos last about 15 seconds to 3 minutes. The app is mostly used by young people where people make videos that involve dancing, singing or playback. This has continued to evolve over the last year into various types of videos where people also post more educational and informative content. This platform allows users to create and share videos in a community.
The app is very popular, but more and more adults are also finding their way to the app. New challenges appear regularly on TikTok that anyone can participate in.
It is important to choose the right type of ad per campaign. Below are most popular ad types and what campaign this can be used for:
TikTok advertising helps brands reach younger demographic groups. This may be very important toward the future since within a few years Generation Z will be the target audience who will have the most purchasing power. So as a company or agency, it is essential to do brand awareness now in order to get on top of mind with this target audience.
The question then is how do you start a tiktok ad campaign now? This will be elaborated on below:
Want to do TikTok ads for your business to generate more brand awareness, more conversions and more traffic to the website? Contact us and we will work with you to create a plan of action based on your needs.
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