When asked “How do we increase conversions on our website?”, our online specialists know the answer. The combination of a high-performing website, continuous inflow of potential leads and setting up the right tests results in more leads or sales.
CRO stands for Conversion Rate Optimization, also known as Conversion Rate Optimization. It is a method that uses data to improve a website’s results.
The goal of CRO is to convert visitors into customers who actually make purchases. A conversion can be ordering a product, purchasing a service, signing up for a newsletter, filling out a contact form, requesting information or downloading a white paper.
Thus, CRO involves increasing conversion rates through A/B testing and hypotheses, causing visitors to make more purchases, perform downloads or complete other goals.
A CRO journey includes 5 steps:
1. Research → In-depth data analysis.
2. Hypothesis → Pooling opportunities and determining potential impact.
3. Testing → Set up and follow up on appropriate testing.
4. Evaluation → Thorough reporting.
5. Implementation → Implementing the winning tests.
A CRO plan is a clear outline that you use to prioritize, schedule tests and allocate resources for all your CRO efforts, without which you are completely in the dark. Here are some of the main reasons why you need a CRO roadmap to get started.
If you are a company betting on Conversion Rate optimization, it is very strongly recommended to use the right tools.
Do you also want to take a look at your CRO and start optimizing or do you have any questions? If so, please feel free to contact us!
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