Conversion Rate Optimization

When asked “How do we increase conversions on our website?”, our online specialists know the answer. The combination of a high-performing website, continuous inflow of potential leads and setting up the right tests results in more leads or sales.

webdesign in Zottegem
cro voorbeeld

What is Conversion Rate Optimization?

CRO stands for Conversion Rate Optimization, also known as Conversion Rate Optimization. It is a method that uses data to improve a website’s results.

The goal of CRO is to convert visitors into customers who actually make purchases. A conversion can be ordering a product, purchasing a service, signing up for a newsletter, filling out a contact form, requesting information or downloading a white paper.

Thus, CRO involves increasing conversion rates through A/B testing and hypotheses, causing visitors to make more purchases, perform downloads or complete other goals.

The CRO framework

A CRO journey includes 5 steps:

1. Research In-depth data analysis.
2. Hypothesis Pooling opportunities and determining potential impact.
3. Testing Set up and follow up on appropriate testing.
4. Evaluation Thorough reporting.
5. Implementation
Implementing the winning tests.

cro plan

CRO Plan of Action

A CRO plan is a clear outline that you use to prioritize, schedule tests and allocate resources for all your CRO efforts, without which you are completely in the dark. Here are some of the main reasons why you need a CRO roadmap to get started.

CRO Tools

If you are a company betting on Conversion Rate optimization, it is very strongly recommended to use the right tools.

YOU 🤝 Lead On? It can be done!

Do you also want to take a look at your CRO and start optimizing or do you have any questions? If so, please feel free to contact us!