Social Media Marketing

When asked “which social media channels are best to use to reach your target audience,” our online specialists know the answer. The combination of organic posts and ads offers unique targeting opportunities and creates a greater online brand experience.

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What is social media marketing?

Social media marketing is a part of digital marketing that involves running free or paid advertising campaigns on social media platforms to reach targeted audiences. Marketers and advertisers can promote their brands and drive sales through the social channels that users frequent.

✔️ build your brand
✔️ more traffic to your website
✔️ more leads or sales
✔️ different platforms

Paid Social Media

Advertising on social media is an important way to reach your target audiences. You can choose a mix of channels or go all the way for one channel. How you determine that depends on several factors. What type of content do you want to deploy? What channel is your target audience on? What is your media budget? 

Organic Social Media

Organic Social Media is the creation and posting of social media content without spending a budget to increase reach or conversions. The goal is to promote your business through social media. A good strategy is to post frequently on relevant social media channels with engaging content.

Social Media Platforms

In recent years, most people have started using social media more actively. Thus, on average, we are on more different channels and spend a lot more time on social media.

Therefore, choose the most relevant channels for your business to engage with.

We are happy to help you choose together the right platforms to suit your business.


Facebook, Instagram and LinkedIn are the most frequently chosen platforms to start advertising.

We recommend publishing at least 1 post per week on each channel. If you can publish more quality posts then this is definitely an added value.

The media budget is entirely up to you. Do keep in mind the larger the audience the more budget will be needed to reach everyone.

You start by creating ad accounts of the chosen platforms.

The most commonly used are:

  • Meta Business Manager
  • LinkedIn Campaign Manager

YOU 🤝 Lead On? It can be done!

To ensure that you always get the most out of your social media marketing, we work with a set approach that we tailor to your needs and wants.

Do you also want to scrutinize and optimize your Social Media or have any questions? If so, please feel free to contact us!